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National Repository of Grey Literature

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Doing Business in Multimodal Transport - its Specifics and Benefits Nachmüllerová, Kamila ; Eisler, Jan (advisor) ; Novotný, Milan (referee) Diplomová práce popisuje oblast podnikání v nákladní multimodální přepravě s užším zaměřením na přepravu produktů potravinářské kvality. V teoretické části jsou uvedeny obecné informace o tomto druhu přepravy. V praktické části, na příkladu konkrétní přepravní firmy byla provedena analýza podnikatelských příležitostí na českém trhu, segmentace zákazníků a analýza konkurence v oboru. Nezbytnou součástí rozboru je i analýza odvětví jako takového. Důležitou částí diplomové práce je kapitola č. 6.5, která identifikuje nejdůležitější kritéria rozhodování zákazníků při výběru přepravní firmy a definuje hlavní kritéria dopravní firmy při výběru zákazníků. Dále je klíčová celá kapitola 8, která poukazuje na výhody, užitek a jiné benefity multimodální přepravy zboží a mohla by být určitým vodítkem pro zákazníky při rozhodování o výběru přepravní firmy. Detailed record

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